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G-Star RAW feat. Sarah Lezito

For denim powerhouse G-Star RAW's international 'Hardcore Denim' campaign, Drone Department joined forces with multi-time world champion stunt rider Sarah Lezito. Set against a gritty industrial backdrop, Lezito pushed the boundaries of motorcycle stunt acrobatics, showcasing the durability and flexibility of G-Star denim through tire-shredding drifts and high-angle wheelies.

Drone Department deployed high-velocity motorsport FPV chase drones to track the motorcycle with millimeter precision. Flying at speeds up to 130 km/h through clouds of burning rubber, our pilots captured heart-stopping close-ups inches from spinning tires and handlebars.

The resulting commercial fuses raw adrenaline with high-fashion cinematography, generating millions of views across global digital channels.

Project Details

Client : G-Star RAW
Date : 03/01/2022
Skills : Action & Motorsports, FPV, Commercials
Location : Frankrijk / Nederland

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