BOSS x AMF1 Apple Vision Pro 360 FPV Experience

For an innovative global in-store activation by fashion powerhouse BOSS and the Aston Martin Aramco Formula One Team, Drone Department engineered a groundbreaking 360-degree 12K FPV drone experience at Circuit Zandvoort. Shoppers in flagship stores were equipped with the Apple Vision Pro to immerse themselves directly into the intense cognitive and physical training routine of a world-class Grand Prix driver.

The centerpiece of the experience was a heart-pounding 'Hot Lap' across Zandvoort's sweeping seaside track. Utilizing a custom-built 360-degree camera payload mounted on a high-speed motorsport FPV drone, our pilots carved through the steep 18-degree banked curves of the Arie Luyendyk corner and the historic Tarzan hairpin at speeds exceeding 140 km/h.

This case study illustrates how ultra-high-resolution VR imaging and precision FPV flight dynamics deliver unmatched brand storytelling for luxury brands and top-tier motorsport teams.